Investment management is a dynamic, rapidly evolving space. The opportunity set available to firms is increasing. As global wealth and economic activity grow – and more markets, strategies and technologies become viable – new doors are opening in the industry.
At the same time, challenges are presented by intense competition from a growing universe of providers and products, lower barriers to entry, changing regulations and a more informed client base with evolving marketing tastes.
In an industry where firms struggle to escape sameness, how will your organization find a voice and solidify a brand to stand out?
What is the appropriate way and mix of media (earned, owned and bought) to communicate in the digital age?
In times where the free flow of information can break carefully constructed reputations overnight, and conversely where emerging managers can grow AUM rapidly marketing a nouveau strategy, what is your marketing roadmap?
Having a marketing and communications consultant that understands the nature of the industry, the current opportunity set and the challenges, threats and range of outcomes is crucial to success.